Brand Identity + Website — Edge Collection
The Edge Collection project was inspired by New York fashion week, the beautiful people, fashion-forward designs and high intensity. This project showcases my design capabilities from logo design, website design, to graphic design — visual communication, and presentation skills to final deliverables.
About the Project
The Edge Collection project was inspired by New York fashion week, the beautiful people, fashion-forward designs and high intensity. This project showcases my design capabilities from logo design, website design, to graphic design — visual communication, and presentation skills to final deliverables.
The Challenge
To define and elevate a specific industry niche by creating a fresh, modern aesthetic that challenges traditional market expectations while maintaining brand authority. Developed as a conceptual study to showcase creative versatility and explore new aesthetic directions.
The Outcome
A cohesive visual identity that tells a story through every stitch — from logo and modern editorial layout to web experience that lets the garments lead — demonstrating a talent for building brand soul and resonance.
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Client Reviews
"Elizabeth has an incredible eye for detail and a rare ability to translate ideas into something visually stunning. Our rebrand was seamless and exactly what our business needed to grow. Our website exceeded every expectation."
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Have a Project in Mind?
I take on a select number of projects each season. If you're ready to invest in your brand, I'd love to hear from you.